MLS2ATX (Austin FC)

Through my work with ECPR, I was honored to work on the creative strategy and design for the community outreach campaign, MLS2ATX. Our efforts included branding, extensive infographics, an “Austin Loves Soccer” social media campaign, and merchandise design, among others. This two-year campaign was ultimately successful in bringing Austin it’s first professional sports team, Austin FC.

I am proud that several aspects of the branding that we created for the MLS2ATX design campaign were ultimately adopted and used in the final Austin FC logo.